Over the years, consumer product companies have collaborated with corporations to produce commemorative items to promote their establishment’s major achievements or special occasions.
Companies have used various products to celebrate their notable events. Popular methods of distributing promotions to consumers include embedding in or on boxes of cereal, bags of chips and other snacks or even on beverage containers.
The Pittsburgh Steelers NFL club in the 1970s partnered with hometown Iron City Brewing to display a team photo on their beer cans to celebrate each of their Super Bowl victories during that decade .
CBS in 1980 collaborated with Pearl Brewing to produce JR Ewing’s Private Stock beer to promote the television program “Dallas” at the height of “Who Shot JR?” hysteria at the time.
Many soft drink companies have also used their containers to promote events and achievements. A number of sports teams have celebrated their organization’s victories in the World Series, Super Bowl or NBA Championships over Coca-Cola (KO) – Get Coca-Cola Company Report or cans of Pepsi. Pepsi in 2013 even partnered with the San Francisco 49ers to celebrate the team’s farewell season at Candlestick Park in the City by the Bay.
Give Disney World Guests a Souvenir
Coca-Cola, which is the official soft drink of several theme parks, has collaborated with Walt Disney Co. (SAY) – Get The Walt Disney Company Report on March 31 to deploy commemorative Coke bottles in honor of the 50th anniversary of Walt Disney World and its four Florida theme parks.
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Disney enlisted the help of actress and singer Sofia Carson, whose first television appearance was on Disney Channel’s Austin & Ally, to help promote the Coke bottle launch as she celebrated the release of her self-titled debut album.
The five different designs of the bottles include a gold 50th Anniversary logo at the top of the bottle above Coke’s traditional red logo and another 50th Anniversary logo on the bottom of the rainbow colored bottle to commemorate golden anniversary.
The other four bottles are dedicated to each of the Disney World theme parks. The Magic Kingdom bottle features a Cinderella Castle logo with pink coloring on the bottom of the bottle, while the Epcot bottle features a Spaceship Earth logo with a blue colored bottle.
The Hollywood Studios bottle features a Hollywood Tower Hotel logo and a yellow-colored bottle, and the Animal Kingdom bottle features a Tree of Life logo and a green-colored bottle.
A look back at Disney’s past
Each of the bottles includes an inscription around the neck reading “Together since 1971”, which observes Disney’s association with Coca-Cola since the park opened. The bottles are the same shape as those sold at Disney World when the park opened in 1971.
Coke bottles will be sold for $4.69 at locations throughout each of the four Disney World theme parks. In 2005, Disney collaborated with Coca-Cola to produce commemorative 8-ounce glass Coke bottles celebrating Disneyland’s 50th anniversary.
Disney and Coca-Cola also partnered in 2019 to roll out Star Wars: Galaxy’s Edge spherical orb Coke, Diet Coke, Sprite and Dasani water bottles which are sold at Galaxy Edge at Disneyland in Anaheim and Hollywood Studios in Florida. The bottle resembles the Christmas decoration bottles of Coke that the company rolls out each holiday season.