Immersive retail experience company CAMP brings a unique Disney story to its locations


CAMP will open its all-new themed experience: “Mickey & Friends x CAMP: An Extra Big Adventure” on May 28 at the 5th Avenue flagship store in New York City. This interactive collaboration is the first of several Disney-themed experiences that CAMP will launch in 2022 and will travel to other CAMP locations later this year and beyond.

Launched in 2018, CAMP creates immersive retail experiences that inspire and engage families through a unique combination of game, product and programming. CAMP operates eight outlets in Connecticut, Massachusetts, New Jersey, New York, Texas and is expanding to Los Angeles, California later this month. CAMP recently participated in the Disney Accelerator 2021, a program designed to accelerate the growth of innovative companies around the world.

“We are thrilled to bring a touch of Disney magic to our CAMP families, with an extraordinary adventure in their own backyard,” said Ben Kaufman, Co-Founder and CEO of CAMP. “There is no icon or character group in history that transcends generations and connects families and friends more than Mickey & Friends. Collaborating on this project with the Disney team has been a dream come true.

Behind CAMP’s signature Magic Door is an immersive experience where families will be guided by a CAMP counselor through a story-driven adventure, filled with Disney and CAMP magic. Guests will climb, slide, bounce and dance in a unique themed environment.

“Mickey and his friends have inspired friendships around the world through their enduring bond and countless adventures,” said Stephanie Young, President, Disney Consumer Products, Games and Publishing. “By collaborating with CAMP, we are able to connect families with our characters like Mickey and Friends through innovative storytelling and an immersive retail experience.”


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